Is Journal for Personal or Business Use?

Short answer: Both — and here’s why that matters.

One of the biggest challenges we see in the bookkeeping industry is that while you might be building your personal brand, your business page often gets left behind.

That’s where Journal comes in.

Journal was created to help you show up consistently online — not just as you the person, but also as you the professional, running a credible, trustworthy bookkeeping practice.

For Personal Brand Content

Personal content builds trust and connection. In Journal, you can:

Post personal-style updates to your LinkedIn profile

Upload your own photos and write (or use AI to help you write) from your unique perspective

Share your values, your journey, your thoughts — in your own tone of voice

You can also set up your tone of voice using AI so your posts sound like you, not a generic robot.

For Business Brand Content

This is where most bookkeepers struggle — and why we built Journal.

With Journal, you can:

Set up your business branding (logo, fonts, colours, website)

Schedule consistent posts to your LinkedIn Business Page, Facebook Page, and Instagram Business Account

Use professionally designed templates that match your brand

Share insights, testimonials, team updates, and expert tips — all with just a few clicks

You can even recycle client testimonials and team posts automatically, so they continue to build trust long-term.

Why You Need Both

“People will find you, then go check out your business page. If there’s nothing there, it’s a red flag.” — Zoe Whitman

That’s exactly why Journal helps you cover both sides:

Personal: Build trust, connection, and visibility

Business: Build credibility, consistency, and professionalism

You don’t have to choose — Journal makes it easy to do both in one place.

Sign up today at bookkeepersmarketing.com